In the late 70's and early 80's Italo pursued a career as an outdoor writer and started promotional work representing several leading fishing tackle and outdoor equipment manufacturers.
In 1985 Italo pioneered a concept for his own sport fishing television series that would set a new standard of quality on Canadian television. The series would combine conservation and education with entertaining fishing action!
In the fall of that year, the Canadian Sportfishing Show was picked up by TSN. The series was so well received that TSN broadcast 26 original episodes in the first season. Canadian Sportfishing continues to be broadcast 3 times a week, 52 weeks a year, for over 21 years. In addition to TSN the Canadian Sportfishing & Here’s the Catch! TV series is also available on Amazon Prime!